Traženo po: marketing u turizmu - instrumenti
Pretraživanje
PočetakPočetak        Traži
zapisa / records: 37412 pogodaka / hits: (339 ) 339


Popis je skraćen zbog ograničenja veličine, potreban je određeniji upit

1. članak / article Evaluating the use of the Web for tourism marketing : a case study from New Zealand ...
Doolin, Bill. Evaluating the use of the Web for tourism marketing : a case study from New Zealand / Bill Doolin, Lois Burgess, Joan Cooper. - 2002. // Tourism management : research - policies - practice. Vol. 23 (2002), No. 5
2. članak / article "Benchmarking" u turizmu ...
Štoković, Igor. "Benchmarking" u turizmu / Igor Štoković. // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista OTPIS 2019, 2021. God. 55 (2004)
3. članak / article "Marketing hotels using : global distribution systems" revisited ...
O'Connor, Peter. "Marketing hotels using : global distribution systems" revisited / Peter O'Connor, Gabriele Piccoli. - 2003. // The Cornell Hotel and restaurant administration quarterly. Vol. 44 (2003), No. 5-6
4. članak / article A consumer-based model of authenticity: an oxymoron or the foundation of cultural heritage marketing? ...
Kolar, Tomaž. A consumer-based model of authenticity: an oxymoron or the foundation of cultural heritage marketing? / Tomaz Kolar, Vesna Zabkar. - 2010. // Tourism management : research - policies - practice. Vol. 31 (2010), No. 5
5. članak / article A model for the evaluation of national tourism destination marketing programs ...
Faulkner, Bill. A model for the evaluation of national tourism destination marketing programs / Bill Faulkner. - 1997. // Journal of travel research. Vol. 35 (1996/97), No. 3
6. članak / article A perceptual mapping approach to theme park visitor segmentation ...
Fodness, Dale D.. A perceptual mapping approach to theme park visitor segmentation / Dale D. Fodness, Laura M. Milner. - 1992. // Tourism management : research - policies - practice. Vol. 13 (1992), No. 1
7. članak / article A primer on software: warehousing, marting, and mining hospitality data for more effective marketing decisions ...
Kasavana, Michael L.. A primer on software: warehousing, marting, and mining hospitality data for more effective marketing decisions / Michael L. Kasavana, Bonnie J. Knutson. - 1999. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (1999), No. 1
8. članak / article A review of economic value drivers in convention and meeting management research ...
Lee, Myong Jae. A review of economic value drivers in convention and meeting management research / Myong Jae Lee, Ki-Joon Back. - 2005. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 17 (2005), No. 4-5
9. članak / article Addressing participation constraint: a case study of potential skiers ...
Williams, Peter. Addressing participation constraint: a case study of potential skiers / Peter Williams, Paul R. Fidgeon. - 2000. // Tourism management : research - policies - practice. Vol. 21 (2000), No. 4
10. članak / article An analysis of daily occupancy performance: a basis for effective hotel marketing? ...
Jeffrey, Douglas. An analysis of daily occupancy performance: a basis for effective hotel marketing? / Douglas Jeffrey, Robin R.D. Barden. - 2000. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 12 (2000), No. 3
11. članak / article An argument for providing authenticity and familiarity in tourism destinations ...
Tasci, Asli D. A.. An argument for providing authenticity and familiarity in tourism destinations / Asli D. A. Tasci, Bonnie J. Knutson. - 2004. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 1
12. članak / article Analysis of hotel names in Croatia as a tool of marketing strategy ...
Plenković, Mario. Analysis of hotel names in Croatia as a tool of marketing strategy / Mario Plenković, Vlado Galičić, Vlasta Kučiš. - 2010. // Tourism and hospitality management OTPIS 2021. Vol. 16 (2010), No. 2
13. članak / article Analyzing sales-mix profitability ...
Quain, William J.. Analyzing sales-mix profitability / William J. Quain. - 1992. // The Cornell Hotel and restaurant administration quarterly. Vol. 33 (1992), No. 2
14. članak / article Askinggood survey questions ...
Dolnicar, Sara. Askinggood survey questions / Sara Dolnicar. - 2013. // Journal of travel research. Vol. 52 (2013), No. 5
15. članak / article Assessing marketing research use in tourism with the USER instrument ...
Yaman, H. Ruhi. Assessing marketing research use in tourism with the USER instrument / H. Ruhi Yaman, Robin N. Shaw. - 1998. // Journal of travel research. Vol. 36 (1997/98), No. 3
16. članak / article Benchmarking and quality managing of tourist destination ...
Jovičić, Dobrica. Benchmarking and quality managing of tourist destination / Dobrica Jovičić, Vanja Ivanović. - 2006. // Tourism and hospitality management OTPIS 2021. Vol. 12 (2006), No. 2
17. članak / article Benchmarking CVB website performance: spatial and structural patterns ...
Benchmarking CVB website performance: spatial and structural patterns / Svetlana Stepchenkova ...[et al.]. - 2010. // Tourism management : research - policies - practice. Vol. 31 (2010), No. 5
18. članak / article Benchmarking human potential ...
Vujić, Antun. Benchmarking human potential / Vidoje Vujic, Slobodan Ivanovic. - 2007. // Tourism and hospitality management OTPIS 2021. Vol. 13 (2007), No. 2
19. članak / article Benchmarking national tourism organizations and agencies: understanding best practice ...
Benchmarking national tourism organizations and agencies: understanding best practice / Metin Kozak. - 2007. // Tourism management : research - policies - practice. Vol. 28 (2007), No. 4
20. članak / article Benchmarking the Asia Pacific tourism industry: a Bayesian combination of DEA and stochastic frontier ...
Assaf, A. George. Benchmarking the Asia Pacific tourism industry: a Bayesian combination of DEA and stochastic frontier / A. George Assaf. - 2012. // Tourism management : research - policies - practice. Vol. 33 (2012), No. 5
21. članak / article Benchmarkingorientiertes Monitoring von Tourismusmarketingorganisationen in Großstädten ...
Richter, Claudia. Benchmarkingorientiertes Monitoring von Tourismusmarketingorganisationen in Großstädten / Claudia Richter, Mathias Feige. - 2004. // Jahrbuch für Fremdenverkehr OTPIS 2019. Jahrgang 46 (2004)
22. članak / article Best practices in marketing ...
Siguaw, Juda A.. Best practices in marketing / Judy A. Siguaw, Cathy A. Enz. - 1999. // The Cornell Hotel and restaurant administration quarterly. Vol. 40 (1999), No. 5
23. članak / article Branding in the UK public house sector: recent developments ...
Knowles, Tim. Branding in the UK public house sector: recent developments / Tim Knowles, Michael J. Howley. - 2000. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 12 (2000), No. 6
24. članak / article Can statistical modeling help with data mining? A database marketing application for U.S. hotels ...
Morrison, Alastair M.. Can statistical modeling help with data mining? A database marketing application for U.S. hotels / Alastair M. Morrison, Gautam Bose, Joseph T. O'Leary. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 6 (2000), No. 4
25. članak / article Can tourism providers buy their customers' loyalty? Examining the influence of customer-provider investments on loyalty ...
Morais, Duarte B.. Can tourism providers buy their customers' loyalty? Examining the influence of customer-provider investments on loyalty / Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman. - 2003. // Journal of travel research. Vol. 42 (2003/04), No. 3
26. članak / article Challenging "factor-cluster segmentation" ...
Dolnicar, Sara. Challenging "factor-cluster segmentation" / Sara Dolnicar, Bettina Grün. - 2008. // Journal of travel research. Vol. 47 (2008/09), No. 1
27. članak / article City marketing: a multi-attribute approach ...
van Limburg, Bob. City marketing: a multi-attribute approach / Bob van Limburg. - 1998. // Tourism management : research - policies - practice. Vol. 19 (1998), No. 5
28. članak / article Coastal scenic assessment and tourism management in western Cuba ...
Coastal scenic assessment and tourism management in western Cuba / G. Anfuso ... [et al.]. - 2014. // Tourism management : research - policies - practice. Vol. 42 (2014)
29. članak / article Commercial hospitality consumption as a live marketing communication system ...
Gillespie, Cailein. Commercial hospitality consumption as a live marketing communication system / Cailein Gillespie, Alison Morrison. - 2001. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 13 (2001), No. 4-5
30. članak / article Communicating in a crisis : the British tourist authority's responses to the foot-and-mouth outbreak and 11th September, 2001 ...
Frisby, Elliott. Communicating in a crisis : the British tourist authority's responses to the foot-and-mouth outbreak and 11th September, 2001 / Elliott Frisby. - 2002. // Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 1
31. članak / article Comparative assessment of tourist generating markets for New Zealand ...
Henshall, Brian D.. Comparative assessment of tourist generating markets for New Zealand / Brian D. Henshall, Rae Roberts. - 1985. // Annals of Tourism Research : a Social Sciences Journal. Vol. 12 (1985), No. 2
32. članak / article Computerized management of tourism marketing information ...
Burke, James F.. Computerized management of tourism marketing information / James F. Burke. - 1986. // Tourism management : research - policies - practice. Vol. 7 (1986), No. 4
33. članak / article Corporate travel-marketing trends and hotel-marketing strategies ...
Bell, Russell A.. Corporate travel-marketing trends and hotel-marketing strategies / Russell A. Bell. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 2
34. članak / article Crossmarketing - ein zukunftsweisender Ansatz im Tourismus ...
Koch, Juliane. Crossmarketing - ein zukunftsweisender Ansatz im Tourismus / Juliane Koch. - 2010. // Jahrbuch für Fremdenverkehr OTPIS 2019. Jahrgang 49 (2009)
35. članak / article Databased marketing by travel agencies ...
Oppermann, Martin. Databased marketing by travel agencies / Martin Oppermann. - 1999. // Journal of travel research. Vol. 37 (1998/99), No. 3
36. članak / article Defining the virtual tourist community: implications for tourism marketing ...
Wang, Youcheng. Defining the virtual tourist community: implications for tourism marketing / Youcheng Wang, Quaehee Yu, Daniel R. Fesenmaier. - 2002. // Tourism management : research - policies - practice. Vol. 23 (2002), No. 4
37. članak / article Descriptive menu labels' effect on sales ...
Wansink, Brian. Descriptive menu labels' effect on sales / Brian Wansink, James Painter, Koert van Ittersum. - 2001. // The Cornell Hotel and restaurant administration quarterly. Vol. 42 (2001), No. 6
38. članak / article Destination country portfolio analysis: the evaluation of national tourism destination marketing programs revisited ...
Smeral, Egon. Destination country portfolio analysis: the evaluation of national tourism destination marketing programs revisited / Egon Smeral, Stephen F. Witt. - 2002. // Journal of travel research. Vol. 40 (2001/02), No. 3
39. članak / article Destination marketing by states ...
Hawes, Douglass K.. Destination marketing by states / Douglass K. Hawes, David T. Taylor, Gary D. Hampe. - 1991. // Journal of travel research. Vol. 30 (1991/92), No. 1
40. članak / article Determining marketing strategies for organizations targeting the European tourist to Scotland ...
Taylor, Libby. Determining marketing strategies for organizations targeting the European tourist to Scotland / Libby Taylor, Myrtle Allardyce, Neil Macpherson. - 1992. // Tourism management : research - policies - practice. Vol. 13 (1992), No. 1
41. članak / article Developing and supporting European tour operator distribution channels for Canadian aboriginal tourism development ...
Williams, Peter W.. Developing and supporting European tour operator distribution channels for Canadian aboriginal tourism development / Peter W. Williams, Christine Richter. - 2002. // Journal of travel research. Vol. 40 (2001/02), No. 4
42. članak / article Developing marketing strategy for a resource - based industry ...
Kaynak, Erdener. Developing marketing strategy for a resource - based industry / Erdener Kaynak. - 1985. // Tourism management : research - policies - practice. Vol. 6 (1985), No. 3
43. članak / article Developing new products in the hospitality industry: a case of Egypt ...
Hassanien, Ahmed. Developing new products in the hospitality industry: a case of Egypt / Ahmed Hassanien, Riyad Eid. - 2006. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 15 (2006), No. 2
44. članak / article Dimensions of customer loyalty : separating friends from well wishers ...
Baloglu, Seyhmus. Dimensions of customer loyalty : separating friends from well wishers / Seyhmus Baloglu. - 2002. // The Cornell Hotel and restaurant administration quarterly. Vol. 43 (2002), No. 1
45. članak / article Discovering optimal tourist market mixes ...
Chen, Ming-Hsiang. Discovering optimal tourist market mixes / Ming-Hsiang Chen, SooCheong (Shawn) Jang, Yu-Jun Peng. - 2011. // Journal of travel research. Vol. 50 (2011), No. 6
46. članak / article Eco-resorts vs. mainstream accommodation providers: an investigation of the viability of benchmarking environmental performance ...
Warnken, Jan. Eco-resorts vs. mainstream accommodation providers: an investigation of the viability of benchmarking environmental performance / Jan Warnken, Melanie Bradley, Chris Guilding. - 2005. // Tourism management : research - policies - practice. Vol. 26 (2005), No. 3
47. članak / article Effective municipal tourism and convention operations and marketing strategies: the cases of Boston, San Antonio, and San Francisco ...
O'Neill, John W.. Effective municipal tourism and convention operations and marketing strategies: the cases of Boston, San Antonio, and San Francisco / John W. O'Neill. - 1998. // Journal of travel & tourism marketing OTPIS 2021. Vol. 7 (1998), No. 3
48. članak / article Ekološki marketing kao koncept suvremenog poslovanja, stupanj implementacije u turističko-ugostiteljskim poduzećima Hrvatskog primorja ...
Borš, Vanja. Ekološki marketing kao koncept suvremenog poslovanja, stupanj implementacije u turističko-ugostiteljskim poduzećima Hrvatskog primorja = Ecological marketing as concept of modern business operations - level of implementation in tourism and catering businesses of Croatian littoral region / Vanja Borš. - 2003. // Acta turistica OTPIS 2021. Vol. 16 (2004), No. 1
49. članak / article Electronic word-of-mouth in hospitality and tourism management ...
Litvin, Stephen W.. Electronic word-of-mouth in hospitality and tourism management / Stephen W. Litvin, Ronald E. Goldsmith, Bing Pan. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 3
50. članak / article E-mail marketing by international hotel chains : an industry-practices update ...
O'Connor, Peter. E-mail marketing by international hotel chains : an industry-practices update / Peter O'Connor. - 2008. // The Cornell Hotel and restaurant administration quarterly. Vol. 49 (2008), No. 1
51. članak / article eMarketing: restaurant websites that click ...
Kasavana, Michael L.. eMarketing: restaurant websites that click / Michael L. Kasavana. - 2002. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 9 (2002), No. 3-4
52. članak / article Entrepreneurship in rural tourism? Australian landcare programs as a destination marketing tool ...
Beeton, Sue. Entrepreneurship in rural tourism? Australian landcare programs as a destination marketing tool / Sue Beeton. - 2002. // Journal of travel research. Vol. 41 (2002/03), No. 2
53. članak / article Evaluating integrated on-farm tourism activity after rural road inauguration - the case of pick-your-own fruit farming in Gunma, Japan ...
Ohe, Yasuo. Evaluating integrated on-farm tourism activity after rural road inauguration - the case of pick-your-own fruit farming in Gunma, Japan / Yasuo Ohe. - 2010. // Tourism economics : the business and finance of tourism and recreation. Vol. 16 (2010), No. 3
54. članak / article Experiments and quasi-experiments : methods for evaluating marketing options ...
Lynn, Ann. Experiments and quasi-experiments : methods for evaluating marketing options / Ann Lynn, Michael Lynn. - 2003. // The Cornell Hotel and restaurant administration quarterly. Vol. 44 (2003), No. 2
55. članak / article Exploring Chinese cultural influences and hospitality marketing relationships ...
Gilbert, David. Exploring Chinese cultural influences and hospitality marketing relationships / David Gilbert, Jenny Tsao. - 2000. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 12 (2000), No. 1
56. članak / article Exploring the use of the abbreviated technology readiness index for hotel customer segmentation ...
Victorino, Liana. Exploring the use of the abbreviated technology readiness index for hotel customer segmentation / Liana Victorino, Ekaterina Karniouchina, Rohit Verma. - 2009. // The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 3
57. članak / article Face-to-face or cyberspace? Choosing the Internet as an intermediary in the Israeli travel market ...
Fleischer, Aliza. Face-to-face or cyberspace? Choosing the Internet as an intermediary in the Israeli travel market / Aliza Fleischer, Daniel Felsenstein. - 2004. // Tourism economics : the business and finance of tourism and recreation. Vol. 10 (2004), No. 3
58. članak / article Factors influencing online flight ticket purchasing ...
Ahn, Tae-Hong. Factors influencing online flight ticket purchasing / Tae-Hong Ahn, Timothy Jeonglyeol Lee. - 2011. // Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 5
59. članak / article Financial portfolio approach to optimal tourist market mixes ...
Jang, SooCheong (Shawn). Financial portfolio approach to optimal tourist market mixes / SooCheong (Shawn) Jang, Ming-Hsiang Chen. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 4
60. članak / article Finding ideal menu items assortments: an empirical application of market basket analysis ...
Ting, Ping-Ho. Finding ideal menu items assortments: an empirical application of market basket analysis / Ping-Ho Ting, Steve Pan, Shuo-Shiung Chou. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 4
61. članak / article Frequent Flyer Program : a case study of China airline's marketing initiative - Dynasty Flyer Program ...
Yang, Jih-Yih. Frequent Flyer Program : a case study of China airline's marketing initiative - Dynasty Flyer Program / Jyh-Yih Yang, Abby Liu. - 2003. // Tourism management : research - policies - practice. Vol. 24 (2003), No. 5
62. članak / article Futuring Internet marketing activities using change propensity analysis ...
Wang, Youcheng. Futuring Internet marketing activities using change propensity analysis / Youcheng Wang, Yeong-Hyeon Hwang, Daniel R. Fesenmaier. - 2006. // Journal of travel research. Vol. 45 (2006/07), No. 2
63. članak / article Gay and lesbian tourism: the essential guide for marketing ...
Gay and lesbian tourism: the essential guide for marketing / Gustav Visser. - 2009. // Annals of Tourism Research : a Social Sciences Journal. Vol. 36 (2009), No. 2
64. članak / article Geography, marketing and the selling of places ...
Hall, C. Michael. Geography, marketing and the selling of places / C. Michael Hall. - 1997. // Journal of travel & tourism marketing OTPIS 2021. Vol. 6 (1997), No. 3-4
65. članak / article GIS applications in tourism marketing: current uses, an experimental application and future prospects ...
GIS applications in tourism marketing: current uses, an experimental application and future prospects / Stefania Bertazzon, Geoffrey Crouch, Dianne Draper, Nigel Waters. - 1997. // Journal of travel & tourism marketing OTPIS 2021. Vol. 6 (1997), No. 3-4
66. članak / article Globalne marke u turizmu i prehrambenoj industriji ...
Pavlek, Zvonimir. Globalne marke u turizmu i prehrambenoj industriji = Global brands in cases from tourism and food industry / Zvonimir Pavlek. - 2000. // Acta turistica OTPIS 2021. Vol. 12 (2000), No. 2
67. članak / article Google analytics for measuring website performance ...
Plaza, Beatriz. Google analytics for measuring website performance / Beatriz Plaza. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 3
68. članak / article Herausforderung elektronischer Marktplatz : neue Vetriebswege im Tourismus und ihre Bedeutung für den Tourismusstandort Deutschland Zusammenfassung der Forschungsbeiratssitzung des DWIF am 5. Mai 1997 ...
Feil, Thomas. Herausforderung elektronischer Marktplatz : neue Vetriebswege im Tourismus und ihre Bedeutung für den Tourismusstandort Deutschland : Zusammenfassung der Forschungsbeiratssitzung des DWIF am 5. Mai 1997 / Thomas Feil. - 1998. // Jahrbuch für Fremdenverkehr OTPIS 2019. Jahrgang 40 (1998)
69. članak / article Identifying market potential: the application of brand development indexing to pleasure travel ...
Bonn, Mark A.. Identifying market potential: the application of brand development indexing to pleasure travel / Mark A. Bonn, Richard R. Brand. - 1995. // Journal of travel research. Vol. 34 (1995/96), No. 2
70. članak / article Identifying the attributes of an effective restaurant chain endorser ...
Magnini, Vincent P.. Identifying the attributes of an effective restaurant chain endorser / Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 2
71. članak / article Improving importance-performance analysis: the role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels ...
Chen, Kuan-Yu. Improving importance-performance analysis: the role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels / Kuan-Yu Chen. - 2014. // Tourism management : research - policies - practice. Vol. 40 (2014)
72. članak / article Individualized tourism brochures as a novel approach to mass customization ...
Migas, Nicos. Individualized tourism brochures as a novel approach to mass customization / Nicos Migas, Constantia Anastasiadou, Andrew Stirling. - 2008. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 1-2
73. članak / article Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan ...
Wu, Jyh-Jeng. Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan / Jyh-Jeng Wu. - 2004. // Tourism management : research - policies - practice. Vol. 25 (2004), No. 3
74. članak / article Informal marketing of Israel experience educational tours ...
Cohen, Erik C.. Informal marketing of Israel experience educational tours / Erik H. Cohen. - 1999. // Journal of travel research. Vol. 37 (1998/99), No. 3
75. članak / article Information value structure for vacation travel ...
Cho, Mi-Hea. Information value structure for vacation travel / Mi-Hea Cho, SooCheong (Shawn) Jang. - 2008. // Journal of travel research. Vol. 47 (2008/09), No. 1
76. članak / article Internal marketing factors and the performance of travel agencies ...
Avelini Holjevac, Ivanka. Internal marketing factors and the performance of travel agencies / Ivanka Avelini Holjevac, Lorena Basan. - 2009. // Tourism and hospitality management OTPIS 2021. Vol. 15 (2009), No. 1
77. članak / article Involvement - based segmentation : imlications for travel marketing in Texas ...
Fesenmaier, Daniel R.. Involvement - based segmentation : imlications for travel marketing in Texas / Daniel R. Fesenmaier, Bobby Johnson. - 1989. // Tourism management : research - policies - practice. Vol. 10 (1989), No. 4
78. članak / article Jesu li ulaganja u marketing i promociju u turizmu zaista važna? Primjer Mauricijusa ...
Seetanah, Boopen. Jesu li ulaganja u marketing i promociju u turizmu zaista važna? Primjer Mauricijusa / Boopen Seetanah. - 2006. // Turizam : međunarodni znanstveno-stručni časopis. God. 54 (2006), br. 3
79. članak / article Knowledge-based network participation in destination and event marketing: a hospitality scenario analysis perspective ...
Breukel, Ad. Knowledge-based network participation in destination and event marketing: a hospitality scenario analysis perspective / Ad Breukel, Frank M. Go. - 2009. // Tourism management : research - policies - practice. Vol. 30 (2009), No. 2
80. članak / article Kulturološki pristup destinacijskom marketingu: analiza tajlandskog tržišta u Australiji ...
Reisinger, Yvette. Kulturološki pristup destinacijskom marketingu: analiza tajlandskog tržišta u Australiji = A cultural approach to destination marketing: analysis of Thai tourism to Australia / Yvette Reisinger, Lindsay W. Turner. - 1999. // Turizam : međunarodni znanstveno-stručni časopis. God. 47 (1999), br. 2
81. članak / article Leader-member exchange: testing the measurement model and testing a structural equation model in the context of internal marketing ...
Borchgrevink, Carl P.. Leader-member exchange: testing the measurement model and testing a structural equation model in the context of internal marketing / Carl P. Borchgrevink, Ronald F. Cichy, Reidar J. Mykletun. - 2001. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 8 (2001), No. 1-2
82. članak / article Leveling the playing field: E-marketing's impact on lodging operations ...
Gregory, Susan R.. Leveling the playing field: E-marketing's impact on lodging operations / Susan Gregory, Deborah Breiter. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 4
83. članak / article Lions and tigers and bears, oh my! An examination of memebership communication programs among our nation's zoos ...
Kinser, Kathleen. Lions and tigers and bears, oh my! An examination of memebership communication programs among our nation's zoos / Kathleen Kinser, Lisa T. Fall. - 2005. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 1-2
84. članak / article Loyalty marketing and frequent flyer programmes : attitudes and attributes of corporate travellers ...
Whyte, Randall. Loyalty marketing and frequent flyer programmes : attitudes and attributes of corporate travellers / Randall Whyte. - 2002. // Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 1
85. članak / article Loyalty programs : airlines outdo hotels ...
DeKay, Frederick. Loyalty programs : airlines outdo hotels / Frederick DeKay, Rex S. Toh, Peter Raven. - 2009. // The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 3
86. članak / article Market positioning analysis : a hybrid approach ...
Chen, Joseph S.. Market positioning analysis : a hybrid approach / Joseph S. Chen, Muzaffer Uysal. - 2002. // Annals of Tourism Research : a Social Sciences Journal. Vol. 29 (2002), No. 4
87. članak / article Market segmentation by tourists' sentiments ...
Chen, Joseph S.. Market segmentation by tourists' sentiments / Joseph S. Chen. - 2003. // Annals of Tourism Research : a Social Sciences Journal. Vol. 30 (2003), No. 1
88. članak / article Market signaling in the hospitality industry ...
Herbih, Paul. Market signaling in the hospitality industry / Paul Herbig, John Milewicz. - 1994. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 2 (1994), No. 2
89. članak / article Marketing aspects in the operations of the Velebit Nature Park ...
Berc Radišić, Branka. Marketing aspects in the operations of the Velebit Nature Park / Branka Berc Radisic, Lorena Basan, Diana Bokulic. - 2009. // Tourism and hospitality management OTPIS 2021. Vol. 15 (2009), No. 1
90. članak / article Marketing communications ...
Miller, Jessica. Marketing communications / Jessica Miller. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 5
91. članak / article Marketing Greek tourism - the planning process ...
Buckley, Peter J.. Marketing Greek tourism - the planning process / Peter J. Buckley, Socrates I. Papadopoulos. - 1986. // Tourism management : research - policies - practice. Vol. 7 (1986), No. 2
92. članak / article Marketing hotels using : global distribution systems ...
Marketing hotels using : global distribution systems / Rita Marie Emmer...[et al.]. - 2003. // The Cornell Hotel and restaurant administration quarterly. Vol. 44 (2003), No. 5-6
93. članak / article Marketing hotels using global distribution systems ...
Marketing hotels using global distribution systems / Rita Marie Emmer ... [et al.]. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 6
94. članak / article Marketing identity of the tourist product of the Republic of Croatia : case study ...
Meler, Marcel. Marketing identity of the tourist product of the Republic of Croatia : case study / Marcel Meler, Drago Ruzic. - 1999. // Tourism management : research - policies - practice. Vol. 20 (1999), No. 5
95. članak / article Marketing implications of the threshold approach to yield management ...
Sheel, Atul. Marketing implications of the threshold approach to yield management / Atul Sheel. - 1994. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 2 (1994), No. 1
96. članak / article Marketing London in a difficult climate ...
Hopper, Paul. Marketing London in a difficult climate / Paul Hopper. - 2002. // Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 1
97. članak / article Marketing Mayas : ethnic tourism promotion in Mexico ...
van den Berghe, Pierre L.. Marketing Mayas : ethnic tourism promotion in Mexico / Pierre L. van den Berghe. - 1995. // Annals of Tourism Research : a Social Sciences Journal. Vol. 22 (1995), No. 3
98. članak / article Marketing menadžment hotelskih usluga ...
Berc Radišić, Branka. Marketing menadžment hotelskih usluga / Branka Berc Radišić. - 2003. // Tourism and hospitality management OTPIS 2021. Vol. 9 (2003), No. 2
99. knjiga / book Marketing methods and techniques applicable to tourism promotion ...
Marketing methods and techniques applicable to tourism promotion. - GenŐve, [s.a.]. - ( ; E.2)
100. članak / article Marketing research theory and methodology and the tourism industry: a nontechnical discussion ...
Baker, Kenneth G.. Marketing research theory and methodology and the tourism industry: a nontechnical discussion / Kenneth G. Baker, George C. Hozier, Jr., Robert D. Rogers. - 1994. // Journal of travel research. Vol. 32 (1993/94), No. 3
101. članak / article Marketing temeljen na bazama podataka kao strategija konkurentnosti: stanje u hotelijerstvu Španjolske ...
Robledo, Marco Antonio. Marketing temeljen na bazama podataka kao strategija konkurentnosti: stanje u hotelijerstvu Španjolske / Marco Antonio Robledo ; [prev. Branka Turkulin]. - 2002. // Turizam : međunarodni znanstveno-stručni časopis. God. 50 (2002), br. 1
102. članak / article Marketing the competitive destination of the future ...
Buhalis, Dimitrios. Marketing the competitive destination of the future / Dimitrios Buhalis. - 2000. // Tourism management : research - policies - practice. Vol. 21 (2000), No. 1
103. članak / article Marketing the mid-price independently owned resort: a case study with implications for managers ...
Knutson, Bonnie J.. Marketing the mid-price independently owned resort: a case study with implications for managers / Bonnie J. Knutson, Jeffrey A. Beck, Hungh Hsu Yen. - 2004. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 4
104. članak / article Marketing the United States to Korean travelers ...
Ahmed, Zafar U.. Marketing the United States to Korean travelers / Zafar U. Ahmed, Kye-Sung Chon. - 1994. // The Cornell Hotel and restaurant administration quarterly. Vol. 35 (1994), No. 2
105. članak / article Marketing to the affluent : a look at their expectations and service standards ...
Mann, Irma S.. Marketing to the affluent : a look at their expectations and service standards / Irma S. Mann. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 5
106. članak / article Marketing to the Welsh diaspora : the appeal to hiraeth and homecoming ...
Morgan, Nigel. Marketing to the Welsh diaspora : the appeal to hiraeth and homecoming / Nigel Morgan, Annette Pritchard, Roger Pride. - 2002. // Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 1
107. članak / article Marketing u tranzitnom turizmu ...
Kovačević, Slavko. Marketing u tranzitnom turizmu / Slavko Kovačević. - 1989. // Turizam : međunarodni znanstveno-stručni časopis. God. 37 (1989), br. 11-12
108. članak / article Marketing works: a study of the restaurants on Bornholm, Denmark ...
Gyimóthy, Szilvia. Marketing works: a study of the restaurants on Bornholm, Denmark / Szilvia Gyimóthy, Charlotte R. Rassing, Stephen Wanhill. - 2000. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 12 (2000), No. 6
109. članak / article Marketing your hotel to and through intermediaries : an overlooked best practice ...
Dubé, Laurette. Marketing your hotel to and through intermediaries : an overlooked best practice / Laurette Dubé, Leo M. Renaghan. - 2000. // The Cornell Hotel and restaurant administration quarterly. Vol. 41 (2000), No. 1
110. članak / article Marketing-channel relationships : Turkey's resort purveyors' interactions with international tour operators ...
Karamustafa, Kurtulus. Marketing-channel relationships : Turkey's resort purveyors' interactions with international tour operators / Kurtulus Karamustafa. - 2000. // The Cornell Hotel and restaurant administration quarterly. Vol. 41 (2000), No. 4
111. članak / article Marketinški aspekti kvalitete usluga ...
Snoj, Boris. Marketinški aspekti kvalitete usluga = Marketing aspects of service quality / Boris Snoj, Damijan Mumel. - 2001. // Acta turistica OTPIS 2021. Vol. 13 (2001), No. 2
112. članak / article Marketinški aspekti razvoja turističke destinacije ...
Alkier Radnić, Romina. Marketinški aspekti razvoja turističke destinacije / Romina Alkier Radnić. - 2003. // Tourism and hospitality management OTPIS 2021. Vol. 9 (2003), No. 2
113. članak / article Measuring returns on Hong Kong's tourism marketing expenditure ...
Zhang, Hanqin Qiu. Measuring returns on Hong Kong's tourism marketing expenditure / Hanqin Qiu Zhang, Nada Kulendran, Haiyan Song. - 2010. // Tourism economics : the business and finance of tourism and recreation. Vol. 16 (2010), No. 4
114. članak / article Methods of accountability research for destination marketing ...
Perdue, Richard R.. Methods of accountability research for destination marketing / Richard R. Perdue, Barry E. Pitegoff. - 1990. // Journal of travel research. Vol. 28 (1989/90), No. 4
115. članak / article Model upravljanja kvalitetom turističke destinacije : (case study Pula) ...
Cetinski, Vinka. Model upravljanja kvalitetom turističke destinacije : (case study Pula) / Vinka Cetinski, Violeta Šugar. - 2004. // Tourism and hospitality management OTPIS 2021. Vol. 10 (2004), No. 3-4
116. članak / article Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites ...
Kim, Hong-bumm. Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites / Hong-bumm Kim, Taegoo (Terry) Kim, Sung Won Shin. - 2009. // Tourism management : research - policies - practice. Vol. 30 (2009), No. 2
117. članak / article Multi-dimensional segmentation of the Canadian pleasure travel market ...
Taylor, Gordon D.. Multi-dimensional segmentation of the Canadian pleasure travel market / Gordon D. Taylor. - 1986. // Tourism management : research - policies - practice. Vol. 7 (1986), No. 3
118. članak / article Nacionalne turističke organizacije: mjerenje rezultata promocije u inozemstvu ...
Webster, Craig. Nacionalne turističke organizacije: mjerenje rezultata promocije u inozemstvu / Craig Webster, Stanislav Ivanov. - 2007. // Turizam : međunarodni znanstveno-stručni časopis. God. 55 (2007), br. 1
119. članak / article New marketing opportunities for peripheral tourism small and medium enterprisers (SME's): the rental patients' market ...
Karamanidis, Ioannis. New marketing opportunities for peripheral tourism small and medium enterprisers (SME's): the rental patients' market / Ioannis Karamanidis. - 2005. // Tourism and hospitality management OTPIS 2021. Vol. 11 (2005), No. 2
120. članak / article New Zealand holiday travel to Samoa : a distribution channels approach ...
Pearce, Douglas. New Zealand holiday travel to Samoa : a distribution channels approach / Douglas G. Pearce. - 2002. // Journal of travel research. Vol. 41 (2002/03), No. 2
121. članak / article Nove mogućnosti plasmana turističke ponude Jugoslavije u poslednjoj dekadi XX. veka ...
Štetić, Snežana. Nove mogućnosti plasmana turističke ponude Jugoslavije u poslednjoj dekadi XX. veka / Snežana Štetić. - 1990. // Turizam : međunarodni znanstveno-stručni časopis. God. 38 (1990), br. 3
122. članak / article Od poduzeća do šireg shvaćanja tržišta: kulturni pristup razvoju turističkih proizvoda ...
Od poduzeća do šireg shvaćanja tržišta: kulturni pristup razvoju turističkih proizvoda / Jose-Carlos Garcia-Rosell ... [et al.]. - 2007. // Turizam : međunarodni znanstveno-stručni časopis. God. 55 (2007), br. 4
123. članak / article Online consumer privacy : an analysis of hotel company behavior ...
O'Connor, Peter. Online consumer privacy : an analysis of hotel company behavior / Peter O'Connor. - 2007. // The Cornell Hotel and restaurant administration quarterly. Vol. 48 (2007), No. 2
124. članak / article Optimal combination of marketing instruments as a basis for tourist destination strategic management ...
Županović, Ivo. Optimal combination of marketing instruments as a basis for tourist destination strategic management / Ivo Zupanovic. - 2007. // Tourism and hospitality management OTPIS 2021. Vol. 13 (2007), No. 3
125. članak / article Organizacije za upravljanje destinacijama (DMO) i kulturno odgovorno ponašanje: analiza istraživanja ...
Pennington-Gray, Lori. Organizacije za upravljanje destinacijama (DMO) i kulturno odgovorno ponašanje: analiza istraživanja / Lori Pennington-Gray, Brijesh Thapa. - 2004. // Turizam : međunarodni znanstveno-stručni časopis. God. 52 (2004), br. 2
126. članak / article Osnovni aspekti projektiranja organizacije marketinga u toplicama ...
Gutić, Dragutin. Osnovni aspekti projektiranja organizacije marketinga u toplicama / Dragutin Gutić. - 1990. // Turizam : međunarodni znanstveno-stručni časopis. God. 38 (1990), br. 3
127. članak / article Otoci na virtualnom suncu: turistički 'online' marketing ...
Holcomb, Briavel. Otoci na virtualnom suncu: turistički 'online' marketing / Briavel Holcomb, Maria Attard ; [prev. Branka Turkulin]. - 2001. // Turizam : međunarodni znanstveno-stručni časopis. God. 49 (2001), br. 3
128. članak / article Partnerships in international travel and tourism marketing : a systems-oriented approach between Australia, New Zealand, Germany and the United Kingdom ...
Riege, Andreas M.. Partnerships in international travel and tourism marketing : a systems-oriented approach between Australia, New Zealand, Germany and the United Kingdom / Andreas M. Riege, Chad Perry, Frank M. Go. - 2001. // Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 1
129. članak / article Permission E-mail marketing : as a means of targeted promotion ...
Marinova, Ana. Permission E-mail marketing : as a means of targeted promotion / Ana Marinova, Jamie Murphy, Brian L. Massey. - 2002. // The Cornell Hotel and restaurant administration quarterly. Vol. 43 (2002), No. 1
130. članak / article Politika cijena u hotelskom marketingu ...
Pančić Kombol, Tonka. Politika cijena u hotelskom marketingu / Tonka Pančić Kombol. - 1996. // Tourism and hospitality management OTPIS 2021. Vol. 2 (1996), No. 1
131. članak / article Positioning analysis with self-organizing maps : an exploratory study on luxury hotels ...
Mazanec, Josef A.. Positioning analysis with self-organizing maps : an exploratory study on luxury hotels / Josef A. Mazanec. - 1995. // The Cornell Hotel and restaurant administration quarterly. Vol. 36 (1995), No. 6
132. članak / article Practitioner perspectives on arts tourism marketing ...
Copley, Paul. Practitioner perspectives on arts tourism marketing / Paul Copley, Ian Robson. - 2001. // Journal of travel & tourism marketing OTPIS 2021. Vol. 10 (2001), No. 2-3
133. članak / article Privileging the male gaze : gendered tourism landscapes ...
Pritchard, Annette. Privileging the male gaze : gendered tourism landscapes / Annette Pritchard, Nigel J. Morgan. - 2000. // Annals of Tourism Research : a Social Sciences Journal. Vol. 27 (2000), No. 4
134. članak / article Processus operatoire de la demarche marketing appliquee au cas de la province d'Azilal situee dans le haut Atlas (Maroc) ...
Sadki, Maâti. Processus operatoire de la demarche marketing appliquee au cas de la province d'Azilal situee dans le haut Atlas (Maroc) / Maâti Sadki. - 1994. // Revue de tourisme = The tourist review = Zeitschrift für Fremdenverkehr. Vol. 49 (1994), No. 1
135. članak / article Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of etourism research ...
Buhalis, Dimitrios. Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of etourism research / Dimitros Buhalis, Rob Law. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 4
136. članak / article Promocija - kritičan činitelj turističkoga marketinga ...
Weber, Sanda. Promocija - kritičan činitelj turističkoga marketinga / Sanda Weber. - 1994. // Turizam : međunarodni znanstveno-stručni časopis. God. 42 (1994), br. 7-8
137. članak / article Quality and value network : marketing travel clubs ...
Feng, Ruomei. Quality and value network : marketing travel clubs / Ruomei Fend, Alastair M. Morrison. - 2007. // Annals of Tourism Research : a Social Sciences Journal. Vol. 34 (2007), No. 3
138. članak / article Reengineering destination marketing organisations - the case of Switzerland ...
Bieger, Thomas. Reengineering destination marketing organisations - the case of Switzerland / Thomas Bieger. - 1998. // Revue de tourisme = The tourist review = Zeitschrift für Fremdenverkehr. Vol. 53 (1998), No. 3
139. članak / article Reinvigorating the "Switzerland of the Middle East": how the Lebanese government can use public relations to reposition the country as a premier tourism destination ...
Kanso, Ali. Reinvigorating the "Switzerland of the Middle East": how the Lebanese government can use public relations to reposition the country as a premier tourism destination / Ali Kanso. - 2005. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 1-2
140. članak / article Relationship marketing practices for retention of corporate customers in hospitality contract catering ...
Christou, Evangelos. Relationship marketing practices for retention of corporate customers in hospitality contract catering / Evangelos Christou. - 2010. // Tourism and hospitality management OTPIS 2021. Vol. 16 (2010), No. 1
141. članak / article Remarketing : one club's response to a changing market ...
Pellissier, Jeffrey L.. Remarketing : one club's response to a changing market / Jeffrey L. Pellissier. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 4
142. članak / article Restaurant marketing on the Worldwide Web ...
Murphy, Jamie. Restaurant marketing on the Worldwide Web / Jamie Murphy, Edward Forrest, C. Edward Wotring. - 1995. // The Cornell Hotel and restaurant administration quarterly. Vol. 37 (1996), No. 1
143. članak / article Restaurant marketing: selection and segmentation in Hong Kong ...
Kivela, Jakša Jack. Restaurant marketing: selection and segmentation in Hong Kong / Jakša Jack Kivela. - 1997. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 3
144. članak / article Revisiting importance-performance analysis ...
Oh, Haemoon. Revisiting importance-performance analysis / Haemoon Oh. - 2001. // Tourism management : research - policies - practice. Vol. 22 (2001), No. 6
145. članak / article Role of social media in online travel information search ...
Xiang, Zheng. Role of social media in online travel information search / Zheng Xiang, Ulrike Gretzel. - 2010. // Tourism management : research - policies - practice. Vol. 31 (2010), No. 2
146. članak / article Rural tourism and marketing : synthesis and new ways of working ...
Gilbert, David. Rural tourism and marketing : synthesis and new ways of working / David Gilbert. - 1989. // Tourism management : research - policies - practice. Vol. 10 (1989), No. 1
147. članak / article Second-chance selling ...
Quain, William J.. Second-chance selling / William J. Quain, Stephen M. LeBruto, Michael French. - 1994. // The Cornell Hotel and restaurant administration quarterly. Vol. 35 (1994), No. 5
148. članak / article Segmentacija hrvatskog turističkog tržišta ...
Bogunović, Branko. Segmentacija hrvatskog turističkog tržišta = Market segmentation of Croatian tourism market / Branko Bogunović. - 2005. // Acta turistica OTPIS 2021. Vol. 17 (2005), No. 1
149. članak / article Segmenting the tourism market by purpose of trip : a profile analysis of visitors to Halifax, Canada ...
Kaynak, Erdener. Segmenting the tourism market by purpose of trip : a profile analysis of visitors to Halifax, Canada / Erdener Kaynak, Ugur Yavas. - 1981. // Tourism management : research - policies - practice. Vol. 2 (1981), No. 2
150. članak / article Selective marketing for environmentally sustainable tourism ...
Dolnicar, Sara. Selective marketing for environmentally sustainable tourism / Sara Dolnicar, Friedrich Leisch. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 4
151. članak / article Semantic representation of tourism on the Internet ...
Xiang, Zheng. Semantic representation of tourism on the Internet / Zheng Xiang, Ulrike Gretzel, Daniel R. Fesenmaier. - 2009. // Journal of travel research. Vol. 47 (2008/09), No. 4
152. članak / article Showing off what you do (and how you do it) ...
Mitchell, Mark. Showing off what you do (and how you do it) / Mark Mitchell, Sheila Mitchell. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 4
153. članak / article Small firm co-operative marketing in a peripheral tourism region ...
Morrison, Alison. Small firm co-operative marketing in a peripheral tourism region / Alison Morrison. - 1998. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 10 (1998), No. 5
154. članak / article Social construction of touristic imagery: case of Fiji ...
Kanemasu, Yoko. Social construction of touristic imagery: case of Fiji / Yoko Kanemasu. - 2013. // Annals of Tourism Research : a Social Sciences Journal. Vol. 43 (2013)
155. članak / article Some industry happenings that can affect hospitality and leisure marketing ...
Knutson, Bonnie J.. Some industry happenings that can affect hospitality and leisure marketing / Bonnie J. Knutson. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 2
156. članak / article Some industry happenings that can affect hospitality and leisure marketing ...
Knutson, Bonnie J.. Some industry happenings that can affect hospitality and leisure marketing / Bonnie J. Knutson. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1
157. knjiga / book Strategic hotel/motel marketing ...
Strategic hotel/motel marketing / Christopher W.L. Hart, David A. Troy. - Revised edition. - East Lansing, 1986. - (Educational Institute Books)
158. knjiga / book Strategic market planning : problems and analytical approaches ...
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, 1979
159. članak / article Strategic marketing : a lodging "end run" ...
Cunningham, Mark W.. Strategic marketing : a lodging "end run" / Mark W. Cunningham, Chekitan S. Dev. - 1992. // The Cornell Hotel and restaurant administration quarterly. Vol. 33 (1992), No. 3
160. članak / article Strategische Marketingplanung im Reiseveranstaltermarkt der Bundesrepublik Deutschland - Ergebnisse einer empirischen Untersuchung ...
Haedrich, Günther. Strategische Marketingplanung im Reiseveranstaltermarkt der Bundesrepublik Deutschland - Ergebnisse einer empirischen Untersuchung / Günther Haedrich. - 1990. // Revue de tourisme = The tourist review = Zeitschrift für Fremdenverkehr. Vol. 45 (1990), No. 2
161. članak / article Supply-chain considerations in marketing underdeveloped regional destinations: a case study of Chinese tourism to the Goldfields region of Victoria ...
Zhang, Yan. Supply-chain considerations in marketing underdeveloped regional destinations: a case study of Chinese tourism to the Goldfields region of Victoria / Yan Zhang, Peter Murphy. - 2009. // Tourism management : research - policies - practice. Vol. 30 (2009), No. 2
162. članak / article Sustainable tourism: a marketing perspective ...
Sustainable tourism: a marketing perspective / Ralf Buckley. - 2001. // Annals of Tourism Research : a Social Sciences Journal. Vol. 28 (2001), No. 1
163. članak / article Tale of two cities' collaborative tourism marketing: towards a theory of destination stakeholder assessment ...
d'Angella, Francesca. Tale of two cities' collaborative tourism marketing: towards a theory of destination stakeholder assessment / Francesca d'Angella, Frank M. Go. - 2009. // Tourism management : research - policies - practice. Vol. 30 (2009), No. 3
164. članak / article Target market selection and marketing strategy: the Colorado downhill skiing industry ...
Perdue, Richard R.. Target market selection and marketing strategy: the Colorado downhill skiing industry / Richard R. Perdue. - 1996. // Journal of travel research. Vol. 34 (1995/96), No. 4
165. članak / article Targeting seniors through the language of tourism ...
Dann, Graham M.S.. Targeting seniors through the language of tourism / Graham M.S. Dann. - 2001. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 8 (2001), No. 3-4
166. članak / article The application of the Guttman Scaling procedure in the measurement of consumer behaviour: a marketing myopia ...
Ekinci, Yuksel. The application of the Guttman Scaling procedure in the measurement of consumer behaviour: a marketing myopia / Yuksel Ekinci, Michael Riley. - 1999. // Journal of travel & tourism marketing OTPIS 2021. Vol. 8 (1999), No. 4
167. članak / article The changing face of hotel electronic distribution ...
O'Connor, Peter. The changing face of hotel electronic distribution / Peter O'Connor. - 2001. // Travel and tourism analyst. (2001), No. 5
168. članak / article The dynamics of search engine marketing for tourist destinations ...
The dynamics of search engine marketing for tourist destinations / Bing Pan ... [et al.]. - 2011. // Journal of travel research. Vol. 50 (2011), No. 4
169. članak / article The importance of selling abilities in corporate hospitality sales to corporate customers ...
Weilbaker, Dan C.. The importance of selling abilities in corporate hospitality sales to corporate customers / Dan C. Weilbaker, Kenneth Crocker. - 2000. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 4
170. članak / article The importance of selling abilities in corporate hospitality sales to sorporate customers ...
Weilbaker, Dan C.. The importance of selling abilities in corporate hospitality sales to sorporate customers / Dan C. Weilbaker, Kenneth Crocker. - 2002. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 9 (2002), No. 3-4
171. članak / article The interfrag marketing continuum: a tool for tourism marketers ...
McDonnell, Ian. The interfrag marketing continuum: a tool for tourism marketers / Ian McDonnell. - 1999. // Journal of travel & tourism marketing OTPIS 2021. Vol. 8 (1999), No. 1
172. članak / article The Internet as a distribution channel ...
Connolly, Daniel J.. The Internet as a distribution channel / Daniel J. Connolly, Michael D. Olsen, Richard G. Moore. - 1998. // The Cornell Hotel and restaurant administration quarterly. Vol. 39 (1998), No. 4
173. članak / article The long tail of destination image and online marketing ...
Pan, Bing. The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li. - 2011. // Annals of Tourism Research : a Social Sciences Journal. Vol. 38 (2011), No. 1
174. članak / article The marketing of tourism for ethnic minorities ...
Makuni, Tsitsi Lynn. The marketing of tourism for ethnic minorities / Tsitsi Lynn Makuni. - 2001. // Travel and tourism analyst. (2001), No. 1
175. članak / article The marketing planning index: a tool for measuring strategic marketing effectiveness ...
Phillips, Paul A.. The marketing planning index: a tool for measuring strategic marketing effectiveness / Paul A. Phillips, Luiz Moutinho. - 1998. // Journal of travel & tourism marketing OTPIS 2021. Vol. 7 (1998), No. 3
176. članak / article The marketing planning index: its use and application in the hospitality sector ...
Phillips, Paul. The marketing planning index: its use and application in the hospitality sector / Paul Phillips, Luiz Moutinho. - 1998. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 5 (1998), No. 2-3
177. članak / article The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan ...
Chen, Hui-Mei. The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan / Hui-Mei Chen, Chian-Hau Tseng. - 2005. // Tourism management : research - policies - practice. Vol. 26 (2005), No. 1
178. članak / article The relationship of sales and marketing expenses to hotel performance in the United States ...
O'Neill, John W.. The relationship of sales and marketing expenses to hotel performance in the United States / John W. O'Neill, Bjorn Hanson, Anna S. Mattila. - 2008. // The Cornell Hotel and restaurant administration quarterly. Vol. 49 (2008), No. 4
179. članak / article The role of brand affiliation in hotel market value ...
O'Neill, John W.. The role of brand affiliation in hotel market value / John W. O'Neill, Qu Xiao. - 2006. // The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 3
180. članak / article The role of electronic commerce in creating virtual tourism destination marketing organisations ...
Palmer, Adrian. The role of electronic commerce in creating virtual tourism destination marketing organisations / Adrian Palmer, Patrick McCole. - 2000. // International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 12 (2000), No. 3
181. članak / article The role of inter-organizational relationships in toiurism operators' participation in destination marketing systems ...
Hornby, Glen. The role of inter-organizational relationships in toiurism operators' participation in destination marketing systems / Glen Hornby, Yvonne Brunetto, Gayle Jennings. - 2008. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 1-2
182. članak / article The semiotic paradigm: implications for tourism research ...
Echtner, Charlotte M.. The semiotic paradigm: implications for tourism research / Charlotte M. Echtner. - 1999. // Tourism management : research - policies - practice. Vol. 20 (1999), No. 1
183. članak / article Tip-collection strategies, service guarantees, and consumer evaluations of group package tours ...
Tsaur, Sheng-Hshiung. Tip-collection strategies, service guarantees, and consumer evaluations of group package tours / Sheng-Hshiung Tsaur, Chih-Hung Wang. - 2009. // Journal of travel research. Vol. 47 (2008/09), No. 4
184. članak / article Tourism distribution channels: the visitors' perspective ...
Pearce, Douglas G.. Tourism distribution channels: the visitors' perspective / Douglas G. Pearce, Christian Schott. - 2005. // Journal of travel research. Vol. 44 (2005/06), No. 1
185. članak / article Tourism managers' adoption of marketing decision support systems ...
Wöber, Karl. Tourism managers' adoption of marketing decision support systems / Karl Wöber, Ulrike Gretzel. - 2000. // Journal of travel research. Vol. 39 (2000/01), No. 2
186. članak / article Tourism marketing alliances: member satisfaction and effectiveness attributes of a regional initiative ...
Selin, Steven W.. Tourism marketing alliances: member satisfaction and effectiveness attributes of a regional initiative / Steven W. Selin, Nancy A. Myers. - 1998. // Journal of travel & tourism marketing OTPIS 2021. Vol. 7 (1998), No. 3
187. članak / article Tourism marketing for cities and towns ...
Tourism marketing for cities and towns / Wesley S. Roehl. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 2
188. članak / article TRANSROMANICA als Beispiel für den Aufbau und die Vermarktung von Kulturrouten und -netzwerken in Europa ...
Galeotti, Celia. TRANSROMANICA als Beispiel für den Aufbau und die Vermarktung von Kulturrouten und -netzwerken in Europa / Celia Galeotti. - 2007. // Jahrbuch für Fremdenverkehr OTPIS 2019. Jahrgang 48 (2007)
189. članak / article Travel blogs and the implications for destination marketing ...
Pan, Bing. Travel blogs and the implications for destination marketing / Bing Pan, Tanya MacLaurin, John C. Crotts. - 2007. // Journal of travel research. Vol. 46 (2007/08), No. 1
190. članak / article Tržište usmjereno prema pojedincu : lojalnost i zadržavanje postojećih kupaca : the study of customer retention ...
Gjivoje, Davor G.. Tržište usmjereno prema pojedincu : lojalnost i zadržavanje postojećih kupaca = The market of one : the study of customer retention / Davor G. Gjivoje. - 2003. // Acta turistica OTPIS 2021. Vol. 15 (2003), No. 1
191. članak / article UK tourism marketing ...
Archdale, Gilbert H.. UK tourism marketing / Gilbert H. Archdale. - 1995. // Tourism management : research - policies - practice. Vol. 16 (1995), No. 4
192. članak / article Uloga sustava kvalitete i eco-labelling sustava u benchmarkingu turističke destinacije (case study "Otok Cres") ...
Cetinski, Vinka. Uloga sustava kvalitete i eco-labelling sustava u benchmarkingu turističke destinacije (case study "Otok Cres") / Vinka Cetinski, Branko Juričić. - 2005. // Tourism and hospitality management OTPIS 2021. Vol. 11 (2005), No. 2
193. članak / article Understanding participation constraints of potential skiers ...
Understanding participation constraints of potential skiers / Anastasios Michailidis ... [et al.]. - 2006. // Tourism economics : the business and finance of tourism and recreation. Vol. 12 (2006), No. 3
194. članak / article Upravljanje induciranim turističkim imidžom: vrste povezanosti i životni ciklus ...
Camprubi, Raquel. Upravljanje induciranim turističkim imidžom: vrste povezanosti i životni ciklus / Raquel Camprubi, Jaume Guia, Jordi Comas. - 2009. // Turizam : međunarodni znanstveno-stručni časopis. God. 57 (2009), br. 3
195. članak / article US restaurant companies' green marketing via company websites: impact on financial performance ...
Ham, Sunny. US restaurant companies' green marketing via company websites: impact on financial performance / Sunny Ham, Seoki Lee. - 2011. // Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 5
196. članak / article Use of e-mail signature files in the hotel industry ...
Magnini, Vincent P.. Use of e-mail signature files in the hotel industry / Vincent P. Magnini, Earl D. Honeycutt. - 2009. // The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 4
197. članak / article Using childhood memory elicitation to gain insights into a brand at a crossroads ...
Braun-LaTour, Kathryn A.. Using childhood memory elicitation to gain insights into a brand at a crossroads / Kathryn A. Braun-LaTour, Michael S. LaTour. - 2007. // The Cornell Hotel and restaurant administration quarterly. Vol. 48 (2007), No. 3
198. članak / article Using job satisfaction and pride as internal-marketing tools ...
Arnett, Dennis B.. Using job satisfaction and pride as internal-marketing tools / Dennis B. Arnett, Debra A. Laverie, Charlie McLane. - 2002. // The Cornell Hotel and restaurant administration quarterly. Vol. 43 (2002), No. 2
199. članak / article Using marketing tools to improve employee relations ...
Bell, Russell A.. Using marketing tools to improve employee relations / Russell A. Bell, Lewis C. Winters. - 1993. // The Cornell Hotel and restaurant administration quarterly. Vol. 34 (1993), No. 6
200. članak / article Vacationers and eWOM: who posts, and why, where, and what? ...
Bronner, Fred. Vacationers and eWOM: who posts, and why, where, and what? / Fred Bronner, Robert de Hoog. - 2011. // Journal of travel research. Vol. 50 (2011), No. 1
201. članak / article Visual rhetoric and ethics in marketing of destinations ...
Campelo, Adriana. Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth. - 2011. // Journal of travel research. Vol. 50 (2011), No. 1
202. članak / article Von der Idee zur Realisierung: Viabono am Markt ...
Mädger, Jürgen. Von der Idee zur Realisierung: Viabono am Markt / Jürgen Mädger, Engelbert Recker, Hans Ulrich Behm. - 2004. // Jahrbuch für Fremdenverkehr OTPIS 2019. Jahrgang 46 (2004)
203. članak / article Web-based GIS in tourism information search: perceptions, tasks, and trip attributes ...
Chang, Grace. Web-based GIS in tourism information search: perceptions, tasks, and trip attributes / Grace Chang, Lowell Caneday. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 6
204. članak / article Web-site marketing for the travel-and-tourism industry? : another view ...
Piccoli, Gabriele. Web-site marketing for the travel-and-tourism industry? : another view / Gabriele Piccoli. - 2001. // The Cornell Hotel and restaurant administration quarterly. Vol. 42 (2001), No. 6
205. članak / article Web-site marketing for the travel-and-tourism industry ...
Web-site marketing for the travel-and-tourism industry / Kin-Nam Lau ... [et al.]. - 2001. // The Cornell Hotel and restaurant administration quarterly. Vol. 42 (2001), No. 6
206. članak / article Web-site marketing for the travel-and-tourism industry : a rejoinder ...
Web-site marketing for the travel-and-tourism industry : a rejoinder / Kin-Nam Lau ... [et al.]. - 2001. // The Cornell Hotel and restaurant administration quarterly. Vol. 42 (2001), No. 6
207. članak / article What kind of marketing distribution mix can maximize revenues: the wholesaler travel agencies' perspective? ...
Huang, Leo. What kind of marketing distribution mix can maximize revenues: the wholesaler travel agencies' perspective? / Leo Huang, Kaung-Hwa Chen, Ying-Wei Wu. - 2009. // Tourism management : research - policies - practice. Vol. 30 (2009), No. 5
208. članak / article Zaštita obalnih šuma od požara: primjena društvenog marketinga u edukaciji lokalnog stanovništva ...
Horak, Siniša. Zaštita obalnih šuma od požara: primjena društvenog marketinga u edukaciji lokalnog stanovništva / Siniša Horak, Zrinka Marušić, Renata Tomljenović. - 2003. // Turizam : međunarodni znanstveno-stručni časopis. God. 51 (2003), br. 3

Ostatak rezultata zanemaren
PočetakPočetak        Traži