Wu, Jyh-Jeng
      Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan / Jyh-Jeng Wu.

KST: 362; KST: 363-1; KST: 73; KST: 1043
* marketing u turizmu - instrumenti * marketinški planovi * informatika i turizam * Istočna Azija i Pacifik
* znanstveni članak
* electronic commerce * strategy * market orientation * marketing influence

* marketing in tourism - instruments * marketing plans * tourism and informatics * East Asia and the Pacific

U: Tourism management : research - policies - practice. Vol. 25 (2004), No. 3. - 357-365.

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