Kanso, Ali
      Reinvigorating the "Switzerland of the Middle East": how the Lebanese government can use public relations to reposition the country as a premier tourism destination / Ali Kanso.

KST: 662-4; KST: 61; KST: 362; KST: 1041
* odnosi s javnošću * država i turizam * marketing u turizmu - instrumenti * Azija - Bliski i Sredji Istok
* znanstveni članak
* Lebanon * marketing communication * Middle East * public relations * tourism * travel industry

* public relations * state and tourism * marketing in tourism - instruments * Asia - Near and Middle East

U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 1-2. - 135-156.

---