Victorino, Liana
      Exploring the use of the abbreviated technology readiness index for hotel customer segmentation / Liana Victorino, Ekaterina Karniouchina, Rohit Verma.

KST: 313; KST: 362; KST: 2414
* segmentacija * marketing u turizmu - instrumenti * tehničko-tehnološki aspekti ugostiteljskog poduzeća
* znanstveni članak
* hotel marketing * market segmentation * hotel technology * guest preferences

* segmentation * marketing in tourism - instruments * technical and technological aspects of catering enterprise

1. Karniouchina, Ekaterina
2. Verma, Rohit


U: The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 3. - 342-359.

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