Berc Radišić, Branka
Marketing aspects in the operations of the Velebit Nature Park / Branka Berc Radisic, Lorena Basan, Diana Bokulic.
KST: 523-1; KST: 313; KST: 362
* nacionalni parkovi i posebne kategorije zaštite * segmentacija * marketing u turizmu - instrumenti
* znanstveni članak
* marketing concept in tourism * tourist market research * tourist market * segmentation * tourism marketing mix * Velebit Nature Park
* national parks and specific categories of protection * segmentation * marketing in tourism - instruments
1. Basan, Lorena
2. Bokulic, Diana
U: Tourism and hospitality management OTPIS 2021. Vol. 15 (2009), No. 1. - 49-60.