Chen, Hui-Mei
      The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan / Hui-Mei Chen, Chian-Hau Tseng.

KST: 362; KST: 343-1; KST: 1043
* marketing u turizmu - instrumenti * oblici plaćanja * Istočna Azija i Pacifik
* znanstveni članak
* alliance performance * alliance motives * partner selection * tourism industry

* marketing in tourism - instruments * payment modalities * East Asia and the Pacific

1. Tseng, Chian-Hau


U: Tourism management : research - policies - practice. Vol. 26 (2005), No. 1. - 15-24.

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