Plenković, Mario
      Analysis of hotel names in Croatia as a tool of marketing strategy / Mario Plenković, Vlado Galičić, Vlasta Kučiš.

KST: 362; KST: 2221; KST: 1023HR
* marketing u turizmu - instrumenti * hotelijerstvo * Hrvatska
* znanstveni članak
* hotels * marketing * commercial exploitation

* marketing in tourism - instruments * hotel industry * Croatia

1. Galičić, Vlado
2. Kučiš, Vlasta


U: Tourism and hospitality management OTPIS 2021. Vol. 16 (2010), No. 2. - 207-218.

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