Benchmarking CVB website performance: spatial and structural patterns / Svetlana Stepchenkova ...[et al.].

KST: 733; KST: 363-2; KST: 362
* web stranice * marketing destinacija * marketing u turizmu - instrumenti
* znanstveni članak
* GIS * balanced scorecard (BSC) * benchmarking * convention and visitors bureaus (CVBs) * destination marketing * spatial analysis * website performance

* web pages * destination marketing * marketing in tourism - instruments

1. Stepchenkova, Svetlana
2. Tang, Liang
3. Jang, SooCheong (Shawn)
4. Kirilenko, Andrei P.
5. Morrison, Alastair M.


U: Tourism management : research - policies - practice. Vol. 31 (2010), No. 5. - 611-620.

---