Dolnicar, Sara
      Challenging "factor-cluster segmentation" / Sara Dolnicar, Bettina Grün.

KST: 313; KST: 362
* segmentacija * marketing u turizmu - instrumenti
* znanstveni članak
* a posteriori market segmentation * data-driven market segmentation * cluster analysis * factor-cluster analysis * tourism * tourism marketing

* segmentation * marketing in tourism - instruments

1. Grün, Bettina


U: Journal of travel research. Vol. 47 (2008/09), No. 1. - 63-71.

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