Taylor, Libby
      Determining marketing strategies for organizations targeting the European tourist to Scotland / Libby Taylor, Myrtle Allardyce, Neil Macpherson. - 1992.

KST: 362; KST: 1024GB
* marketing u turizmu - instrumenti * Velika Britanija
* znanstveni članak

* marketing in tourism - instruments * United Kingdom

1. Allardyce, Myrtle
2. Macpherson, Neil


U: Tourism management : research - policies - practice. Vol. 13 (1992), No. 1. - 50-55.

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