Ham, Sunny
US restaurant companies' green marketing via company websites: impact on financial performance / Sunny Ham, Seoki Lee.
KST: 224; KST: 362; KST: 733; KST: 2411; KST: 1051
* ugostiteljstvo - izvansmještajni kapaciteti * marketing u turizmu - instrumenti * web stranice * ekonomika ugostiteljskog poduzeća, financije * Sjeverna Amerika
* znanstveni članak
* green marketing * US restaurant trade * financial performance * company websites
* catering - nonaccommodation facilities * marketing in tourism - instruments * web pages * economics of catering enterprise, finances * North America
1. Lee, Seoki
U: Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 5. - 1055-1069.