Ekinci, Yuksel
      The application of the Guttman Scaling procedure in the measurement of consumer behaviour: a marketing myopia / Yuksel Ekinci, Michael Riley.

KST: 3223-1; KST: 362
* potrošači * marketing u turizmu - instrumenti
* znanstveni članak

* consumers * marketing in tourism - instruments
* Guttman Scaling * consumer behaviour * service quality scaling method

1. Riley, Michael


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 8 (1999), No. 4. - 25-42.

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