Pavlek, Zvonimir
      Globalne marke u turizmu i prehrambenoj industriji = Global brands in cases from tourism and food industry / Zvonimir Pavlek.

UDK: 658.62/.64:[338.48+663

KST: 362; KST: 721
* marketing u turizmu - instrumenti * društveno-ekonomsko planiranje, prognoziranje i trendovi - općenito
* znanstveni članak
* globalizacija * internacionalizacija * standardizacija * marka * globalna marka * struktura marke * identitet marke * vrijednost marke * potrošači * turizam

* marketing in tourism - instruments * social and economical planning and forecasting, trends - general
* globalisation * internationalisation * standardisation * brand * global brand * global marketing * brand structure * brand identity * brand value * consumers * tourism

U: Acta turistica OTPIS 2021. Vol. 12 (2000), No. 2. - 173-197.

---