Snoj, Boris
      Marketinški aspekti kvalitete usluga = Marketing aspects of service quality / Boris Snoj, Damijan Mumel.

UDK: 338.48

KST: 216-2; KST: 362
* kvaliteta u turizmu * marketing u turizmu - instrumenti
* znanstveni članak
* uslužne industrije * kvaliteta usluge * marketinški aspekti kvalitete usluga * percipirana kvaliteta usluge * zadovoljstvo * turistička industrija * kvaliteta usluge u turizmu

* quality in tourism * marketing in tourism - instruments
* services industries * service quality * marketing aspects of services quality * perceived service quality * satisfaction * tourist industry * service quality in tourism

1. Mumel, Damijan


U: Acta turistica OTPIS 2021. Vol. 13 (2001), No. 2. - 119-140.

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