The dynamics of search engine marketing for tourist destinations / Bing Pan ... [et al.]. - 2011.

KST: 362; KST: 363-2
* marketing u turizmu - instrumenti * marketing destinacija
* znanstveni članak
* search engine marketing * tourism marketing * destination marketing * Internet * travel information search

* marketing in tourism - instruments * destination marketing

1. Pan, Bing
2. Xiang, Zheng
3. Law, Rob
4. Fesenmaier, Daniel R.


U: Journal of travel research. Vol. 50 (2011), No. 4. - 365-377.

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