Kim, Hong-bumm
      Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites / Hong-bumm Kim, Taegoo (Terry) Kim, Sung Won Shin.

KST: 2254; KST: 362; KST: 733; KST: 1043
* zračni promet * marketing u turizmu - instrumenti * web stranice * Istočna Azija i Pacifik
* znanstveni članak
* airline marketing * internet marketing * airline business-to-customer electronic * commerce websites (AB2CEWS) * technology acceptance model (TAM) * subjective norms * electronic trust (eTrust) * South Korea

* air transportation * marketing in tourism - instruments * web pages * East Asia and the Pacific

1. Kim, Taegoo (Terry)
2. Shin, Sung Won


U: Tourism management : research - policies - practice. Vol. 30 (2009), No. 2. - 266-277.

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