Traženo po: destination branding
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zapisa / records: 37427 pogodaka / hits: (32 ) 32
1. članak / article "One-size-fits-all"? Differentiation in destinations' marketing goals and strategies to achieve them ...
Avraham, Eli. "One-size-fits-all"? Differentiation in destinations' marketing goals and strategies to achieve them / Eli Avraham, Eran Ketter. - 2015. // Tourism : an international interdisciplinary journal. Vol. 63 (2015), No. 3
2. članak / article A study of the key strategic drivers of the use of the world heritage site designation as a destination brand ...
Ryan, Jason. A study of the key strategic drivers of the use of the world heritage site designation as a destination brand / Jason Ryan, Sari Silvanto. - 2014. // Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 3-4
3. članak / article Brand China: tour guide perceptions and implications for destination branding and marketing ...
Dioko, Leonardo (Don). Brand China: tour guide perceptions and implications for destination branding and marketing / Leonardo (Don) Dioko, Rich Harrill, Peter W. Cardon. // Tourism analysis : an interdisciplinary journal. Vol. 15 (2010), No. 3
4. članak / article Brand personality of tourist destinations: an application of self-congruity theory ...
Usakli, Ahmet. Brand personality of tourist destinations: an application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 1
5. članak / article Building a place brand: a case study of Surrey Hills ...
Building a place brand: a case study of Surrey Hills / Outi Niininen ... [et al.]. - 2007. // Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6
6. članak / article Building events into destination branding : insights from experts ...
Building events into destination branding : insights from experts / Leo Jago...[et al.]. - 2003. // Event management : an international journal. Vol. 8 (2003), No. 1
7. članak / article Building the destination brand: an empirical comparison of two approaches ...
Trembath, Richard. Building the destination brand: an empirical comparison of two approaches / Richard Trembath, Jenni Romaniuk, Larry Lockshin. - 2011. // Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 8
8. članak / article Consumer-based brand equity for destinations: practical DMO performance measures ...
Pike, Steven. Consumer-based brand equity for destinations: practical DMO performance measures / Steven Pike. - 2007. // Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 1
9. članak / article Country-dot-com: marketing and branding destinations online ...
Gertner, Rosane K.. Country-dot-com: marketing and branding destinations online / Rosane K. Gertner, Karen A. Berger, David Gertner. - 2006. // Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2
10. članak / article Critical success factors for business tourism destinations: exploiting Cardiff's national capital city status and shaping its business tourism offer ...
Haven-Tang, Claire. Critical success factors for business tourism destinations: exploiting Cardiff's national capital city status and shaping its business tourism offer / Claire Haven-Tang, Eleri Jones, Chris Webb. - 2007. // Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 3-4
11. članak / article Destination brand equity research from 2001 to 2012 ...
Kladou, Stella. Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani. - 2015. // Tourism analysis : an interdisciplinary journal. Vol. 20 (2015), No. 2
12. članak / article Destination brand identity, values, and community: a case study from rural Victoria, Australia ...
Wheeler, Fiona. Destination brand identity, values, and community: a case study from rural Victoria, Australia / Fiona Wheeler, Warwick Frost, Betty Weiler. - 2011. // Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 1
13. članak / article Destination brand personality: visitor perceptions of a regional tourism destination ...
Murphy, Laurie. Destination brand personality: visitor perceptions of a regional tourism destination / Laurie Murphy, Pierre Benckendorff, Gianna Moscardo. - 2007. // Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6
14. članak / article Destination branding and the role of the stakeholders : the case of New Zealand ...
Morgan, Nigel J.. Destination branding and the role of the stakeholders : the case of New Zealand / Nigel J. Morgan, Annette Pritchard, Rachel Piggott. - 2003. // Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 3
15. članak / article Destination branding input-output analysis: a method of evaluating productivity ...
Tasci, Asli D. A.. Destination branding input-output analysis: a method of evaluating productivity / Asli D. A. Tasci, Basak Denizci. // Tourism analysis : an interdisciplinary journal. Vol. 14 (2009), No. 1
16. članak / article Destination branding: insights and practices from destination management organizations ...
Blain, Carmen. Destination branding: insights and practices from destination management organizations / Carmen Blain, Stuart E. Levy, J. R. Brent Ritchie. - 2005. // Journal of travel research. Vol. 43 (2004/05), No. 4
17. članak / article Destination brands vs destination images: do we know what we mean? ...
Tasci, Asli D. A.. Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak. - 2006. // Journal of vacation marketing : an international journal. Vol. 12 (2006), No. 4
18. članak / article Destination marketing organizations and destination marketing: a narrative analysis of the literature ...
Pike, Steven. Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page. - 2014. // Tourism management : research - policies - practice. Vol. 41 (2014)
19. članak / article Destination personality: an application of brand personality to tourism destinations ...
Ekinci, Yuksel. Destination personality: an application of brand personality to tourism destinations / Yuksel Ekinci, Sameer Hosany. - 2006. // Journal of travel research. Vol. 45 (2006/07), No. 2
20. članak / article Gaming destination images: implications for branding ...
Kneesel, Erin. Gaming destination images: implications for branding / Erin Kneesel, Seyhmus Baloglu, Michelle Millar. - 2010. // Journal of travel research. Vol. 49 (2010/11), No. 1
21. članak / article Host image and destination personality ...
Ekinci, Yuksel. Host image and destination personality / Yuksel Ekinci, E. Sirakaya-Turk, Seyhmus Baloglu. - 2007. // Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6
22. članak / article Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) ...
Bianchi, Constanza. Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) / Constanza Bianchi, Steven Pike, Ian Lings. - 2014. // Tourism management : research - policies - practice. Vol. 42 (2014)
23. članak / article Linking travel motivation, tourist self-image and destination brand personality ...
Murphy, Laurie. Linking travel motivation, tourist self-image and destination brand personality / Laurie Murphy, Pierre Benckendorff, Gianna Moscardo. - 2007. // Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 2
24. članak / article National capital branding: a comparative case study of Canberra, Australia and Wellington, New Zealand ...
Peirce, Sophie. National capital branding: a comparative case study of Canberra, Australia and Wellington, New Zealand / Sophie Peirce, Brent W. Ritchie. - 2007. // Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 3-4
25. članak / article Power in destination branding ...
Marzano, Giuseppe. Power in destination branding / Giuseppe Marzano, Noel Scott. - 2009. // Annals of Tourism Research : a Social Sciences Journal. Vol. 36 (2009), No. 2
26. članak / article Resident attitudes, place attachment and destination branding: a research framework ...
Cheng, Ning (Chris). Resident attitudes, place attachment and destination branding: a research framework / Ning (Chris) Chen, Tina Šegota. - 2015. // Tourism and hospitality management OTPIS 2021. Vol. 21 (2015), No. 2
27. članak / article Servicescapes, designscapes, branding, and the creation of place-identity: South of Lichfield, Christchurch ...
Hall, C. Michael. Servicescapes, designscapes, branding, and the creation of place-identity: South of Lichfield, Christchurch / C. Michael Hall. - 2008. // Journal of travel & tourism marketing OTPIS 2021. Vol. 25 (2008), No. 3-4
28. članak / article The influence of trust on repeat tourism: the Mauritian case study ...
Vinesh Sannassee, Raja. The influence of trust on repeat tourism: the Mauritian case study / Raja Vinesh Sannassee, Boopendra Seetanah. - 2015. // Journal of hospitality marketing & management. Vol. 24 (2015), No. 7-8
29. članak / article Understanding the city brand in the regional tourism market among college students ...
Understanding the city brand in the regional tourism market among college students / Chenchen Huang ... [et al.]. - 2013. // Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 7-8
30. članak / article Uniquely Singapore? A case study in destination branding ...
Henderson, Joan C.. Uniquely Singapore? A case study in destination branding / Joan C. Henderson. - 2007. // Journal of vacation marketing : an international journal. Vol. 13 (2007), No. 3
31. članak / article Using brand personality to differentiate regional tourism destinations ...
Murphy, Laurie. Using brand personality to differentiate regional tourism destinations / Laurie Murphy, Gianna Moscardo, Pierre Benckendorff. - 2007. // Journal of travel research. Vol. 46 (2007/08), No. 1
32. članak / article WWW.Branding.States.US: An analysis of brand-building elements in US state tourism websites ...
Lee, Gyehee. WWW.Branding.States.US: An analysis of brand-building elements in US state tourism websites / Gyehee Lee, Liping A. Cai, Joseph T. O'Leary. - 2006. // Tourism management : research - policies - practice. Vol. 27 (2006), No. 5
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