Avraham, Eli
      "One-size-fits-all"? Differentiation in destinations' marketing goals and strategies to achieve them / Eli Avraham, Eran Ketter.

UDK: 338.48-44:[338.487:659.1

KST: 332; KST: 363-2; KST: 4222; KST: 5331-3
* turistička destinacija * marketing destinacija * image i marka (brand) * ovisnosti, bolesti i druge krizne pojave (recesija, ekonomska kriza)
* znanstveni članak
* destination marketing goals * tourism marketing strategies * destination image * destination branding * recovery marketing * tourism crisis

* tourist resorts * destination marketing * image and brand * addictions, diseases and other crisis (recession, economic crisis)

1. Ketter, Eran


U: Tourism : an international interdisciplinary journal. Vol. 63 (2015), No. 3. - 337-349.

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