Pike, Steven
      Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page.

KST: 363-2; KST: 352; KST: 4222; KST: 11
* marketing destinacija * konkurentnost * image i marka (brand) * turistička teorija
* znanstveni članak
* destination marketing organisations * destination competitiveness * destination branding * destination image

* destination marketing * competitiveness * image and brand * tourism theory

1. Page, Stephen J.


U: Tourism management : research - policies - practice. Vol. 41 (2014). - 202-227.

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