Understanding the city brand in the regional tourism market among college students / Chenchen Huang ... [et al.].

KST: 363-2; KST: 4222; KST: 4221-1; KST: 1051
* marketing destinacija * image i marka (brand) * percepcije * Sjeverna Amerika
* znanstveni članak
* regional tourism market * choice sets model * city brand * destination branding * conjoint analysis

* destination marketing * image and brand * perceptions * North America

1. Huang, Chenchen
2. Oh, Keunyoung
3. Zhang, Qiongyao
4. Choi, Yun-Jung


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 7-8. - 662-671.

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