Marzano, Giuseppe
      Power in destination branding / Giuseppe Marzano, Noel Scott.

KST: 4222; KST: 332-2
* image i marka (brand) * turistička destinacija - razni aspekti
* znanstveni članak
* destination branding * power * collaboration * persuasion * authority

* image and brand * tourism destination - diverse aspects

1. Scott, Noel


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 36 (2009), No. 2. - 247-267.

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