Dioko, Leonardo (Don)
      Brand China: tour guide perceptions and implications for destination branding and marketing / Leonardo (Don) Dioko, Rich Harrill, Peter W. Cardon.

KST: 363-2; KST: 4222; KST: 332-2; KST: 1043
* marketing destinacija * image i marka (brand) * turistička destinacija - razni aspekti * Istočna Azija i Pacifik
* znanstveni članak
* tour guides * destination branding * destination marketing * destination management organizations (DMOs)

* destination marketing * image and brand * tourism destination - diverse aspects * East Asia and the Pacific

1. Harrill, Rich
2. Cardon, Peter W.


U: Tourism analysis : an interdisciplinary journal. Vol. 15 (2010), No. 3. - 345-355.

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