Trembath, Richard
      Building the destination brand: an empirical comparison of two approaches / Richard Trembath, Jenni Romaniuk, Larry Lockshin.

KST: 332; KST: 4222; KST: 363-2; KST: 106
* turistička destinacija * image i marka (brand) * marketing destinacija * Australija i Oceanija
* znanstveni članak
* tourism marketing * destination branding * brand salience

* tourist resorts * image and brand * destination marketing * Australia and Oceania

1. Romaniuk, Jenni
2. Lockshin, Larry


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 8. - 804-816.

---