Morgan, Nigel J.
Destination branding and the role of the stakeholders : the case of New Zealand / Nigel J. Morgan, Annette Pritchard, Rachel Piggott.
* stručni članak
* New Zealand * stakeholders * destination branding * the web
1. Pritchard, Annette
2. Piggott, Rachel
U: Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 3. - 285-299.