Morgan, Nigel J.
      Destination branding and the role of the stakeholders : the case of New Zealand / Nigel J. Morgan, Annette Pritchard, Rachel Piggott. - 2003.

* stručni članak
* New Zealand * stakeholders * destination branding * the web

1. Pritchard, Annette
2. Piggott, Rachel


U: Journal of vacation marketing : an international journal. Vol. 9 (2003), No. 3. - 285-299.

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