Ryan, Jason
      A study of the key strategic drivers of the use of the world heritage site designation as a destination brand / Jason Ryan, Sari Silvanto.

KST: 363-2; KST: 81-22; KST: 522
* marketing destinacija * kulturni turizam (turizam nasljeđa) * povijesno-kulturno-umjetnički resursi
* znanstveni članak
* destination branding * World Heritage Site * marketing * brand equity

* destination marketing * cultural (heritage) tourism * historical-cultural-artistic resources

1. Silvanto, Sari


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 3-4. - 327-343.

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