Lee, Gyehee
      WWW.Branding.States.US: An analysis of brand-building elements in US state tourism websites / Gyehee Lee, Liping A. Cai, Joseph T. O'Leary.

KST: 733; KST: 1051
* web stranice * Sjeverna Amerika
* znanstveni članak
* Internet * destination branding * US tourism website * slogan * destination image * DMO

* web pages * North America

1. Cai, Liping A.
2. O'Leary, Joseph T.


U: Tourism management : research - policies - practice. Vol. 27 (2006), No. 5. - 815-828.

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