Pan, Bing. A typology of tourism-related web sites: its theoretical background and implications / Bing Pan, Daniel Fesenmaier. - 2000. // Information technology & tourism : applications, methodologies, techniques. Vol. 3 (2000), No. 3-4
An exploratory study of travelers' use of online reviews and recommendations / Lixuan Zhang ...[et al.]. - 2009. // Information technology & tourism : applications, methodologies, techniques. Vol. 11 (2009), No. 2
An exploratory study on the satisfaction and barriers of online trip planning to China: American college students' experience / Bing Pan ... [et al.]. - 2007. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2007), No. 1-2
Assessing the visibility of destination marketing organizations in Google: a case study of convention and visitor bureau websites in the United States / Zheng Xiang ... [et al.]. - 2010. // Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 7
Mack, Rhonda W.. Believe it or not: credibility of blogs in tourism / Rhonda W. Mack, Julia E. Blose, Bing Pan. - 2008. // Journal of vacation marketing : an international journal. Vol. 14 (2008), No. 2
Litvin, Stephen W.. Electronic word-of-mouth in hospitality and tourism management / Stephen W. Litvin, Ronald E. Goldsmith, Bing Pan. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 3
Pan, Bing. Online information search : vacation planning process / Bing Pan, Daniel R. Fesenmaier. - 2006. // Annals of Tourism Research : a Social Sciences Journal. Vol. 33 (2006), No. 3
Smith, Wayne W.. Purchase involvement of travel products and segmentation of travellers / Wayne W. Smith, Bing Pan. - 2009. // Anatolia : an international journal of tourism and hospitality research. Vol. 20 (2009), No. 2
Pan, Bing. The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li. - 2011. // Annals of Tourism Research : a Social Sciences Journal. Vol. 38 (2011), No. 1
Pan, Bing. The power of search engine ranking for tourist destinations / Bing Pan. - 2015. // Tourism management : research - policies - practice. Vol. 47 (2015)
Tracking destination image across the trip experience with smartphone technology / Wayne W. Smith ... [et al.]. - 2015. // Tourism management : research - policies - practice. Vol. 48 (2015)
Pan, Bing. Travel blogs and the implications for destination marketing / Bing Pan, Tanya MacLaurin, John C. Crotts. - 2007. // Journal of travel research. Vol. 46 (2007/08), No. 1
Xiang, Zheng. Travel queries on cities in the United States: implications for search engine marketing for tourism destinations / Zheng Xiang, Bing Pan. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 1
Pan, Bing. Understanding accommodation search query formulation: the first step in putting 'heads in beds' / Bing Pan, Stephen W. Litvin, Thomas E. O'Donnell. - 2007. // Journal of vacation marketing : an international journal. Vol. 13 (2007), No. 4
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