Assessing the visibility of destination marketing organizations in Google: a case study of convention and visitor bureau websites in the United States / Zheng Xiang ... [et al.].

KST: 663-3; KST: 81-5-2; KST: 733; KST: 1051
* turistički informativni centri * kongresni turizam * web stranice * Sjeverna Amerika
* znanstveni članak
* search engine marketing * destination marketing * competitive analysis * Internet

* tourist information centres * congress tourism * web pages * North America

1. Xiang, Zheng
2. Pan, Bing
3. Law, Rob
4. Fesenmaier, Daniel R.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 7. - 694-707.

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