Traženo po: customer relationship management
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zapisa / records: 37427 pogodaka / hits: (9 ) 9
1. članak / article Data mining techniques and applications for tourism internet marketing ...
Olmeda, Ignacio. Data mining techniques and applications for tourism internet marketing / Ignacio Olmeda, Pauline J. Sheldon. - 2001. // Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 2-3
2. članak / article DBM as a competitive strategy: the state of the art in the Spanish hotel industry ...
Robledo, Marco Antonio. DBM as a competitive strategy: the state of the art in the Spanish hotel industry / Marco Antonio Robledo. - 2002. // Tourism : an international interdisciplinary journal. Vol. 50 (2002), No. 1
3. članak / article Drivers of customer-brand relationship quality: a case of mainland Chinese hotel loyalty program members ...
Lo, Ada Sau-Yee. Drivers of customer-brand relationship quality: a case of mainland Chinese hotel loyalty program members / Ada Sau-Yee Lo, Holly Hyunjung Im. - 2014. // Journal of travel & tourism marketing OTPIS 2021. Vol. 31 (2014), No. 7-8
4. članak / article Impact of CRM implementation on hotel efficiency: evidence from the Slovenian hotel sector ...
Josiassen, Alexander. Impact of CRM implementation on hotel efficiency: evidence from the Slovenian hotel sector / Alexander Josiassen, A. George Assaf, Ljubica Knežević. - 2012. // Tourism economics : the business and finance of tourism and recreation. Vol. 18 (2012), No. 3
5. članak / article Progress in loyalty program research: debates, and future research ...
Xie, Karen L.. Progress in loyalty program research: debates, and future research / Karen L. Xie, Chih-Chien Chen. - 2013. // Journal of hospitality marketing & management. Vol. 22 (2013), No. 5-6
6. članak / article Revenue management: progress, challenges, and research prospects ...
Revenue management: progress, challenges, and research prospects / Xuan Lorna Wang ... [et al.]. - 2015. // Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 7-8
7. članak / article The comparative evaluation of hotel service quality from a managerial perspective ...
Min, Hokey. The comparative evaluation of hotel service quality from a managerial perspective / Hokey Min, Hyesung Min. - 2005. // Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 13 (2005), No. 3-4
8. članak / article The drivers of loyalty program succes : an organizing framework and research agenda ...
McCall, Michael. The drivers of loyalty program succes : an organizing framework and research agenda / Michael McCall, Clay Voorhees. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 1
9. članak / article Traditional medical practices and information technology : a study on customer relationship management in Ayurveda tourism ...
Vijayakumar, B.. Traditional medical practices and information technology : a study on customer relationship management in Ayurveda tourism / B. Vijayakumar, Dileep M. Rao. - 2005. // Tourism recreation research. Vol. 30 (2005), No. 3
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