Xie, Karen L.
      Progress in loyalty program research: debates, and future research / Karen L. Xie, Chih-Chien Chen.

KST: 4221-4; KST: 2413; KST: 3223-1
* preferencije, vjernost * management ugostiteljskog poduzeća * potrošači
* znanstveni članak
* loyalty program * customer relationship management * customer acquisition * customer engagement * customer retention

* preferences, loyalty * management of catering enterprise * consumers

1. Chen, Chih-Chien


U: Journal of hospitality marketing & management. Vol. 22 (2013), No. 5-6. - 463-489.

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