Bartkus, Kenneth R.
Clarifications on the design of customer comment cards: question type, question wording, and writing space / Kenneth R. Bartkus, Robert Mills, David Olsen.
KST: 224; KST: 4221-5; KST: 7; KST: 714
* ugostiteljstvo - izvansmještajni kapaciteti * zadovoljstvo * praćenje i prognoziranje turizma * turistička statistika - posebna pitanja
* znanstveni članak
* comment cards * customer feedback * writing space * double-barreled question * restaurants
* catering - nonaccommodation facilities * satisfaction * registration and forecasting in tourism * tourism statistics - specific issues
1. Mills, Robert
2. Olsen, David
U: Journal of hospitality marketing & management. Vol. 24 (2015), No. 1-2. - 216-228.