Liat, Cheng Boon
The associations between service quality, corporate image, customer satisfaction, and loyalty: evidence from the Malaysian hotel industry / Cheng Boon Liat, Shaheen Mansori, Cham Tat Huei.
KST: 216-2; KST: 4222; KST: 4221-5; KST: 4221-4; KST: 1044
* kvaliteta u turizmu * image i marka (brand) * zadovoljstvo * preferencije, vjernost * Jugoistoèna Azija i Pacifik
* znanstveni èlanak
* service quality * customer loyalty * corporate image * customer satisfaction
* quality in tourism * image and brand * satisfaction * preferences, loyalty * South-East Asia and the Pacific
1. Mansori, Shaheen
2. Huei, Cham Tat
U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 3-4. - 314-326.
