Mathies, Christine
      The effects of customer-centric marketing and revenue management on travelers' choices / Christian Mathies, Siegfried P. Gudergan, Paul Z. Wang.

KST: 36; KST: 2413; KST: 2411-1; KST: 4221-2; KST: 712
* marketing u turizmu * management ugostiteljskog poduzeća * produktivnost ugostiteljskog poduzeća * odluke, izbor, namjere * turistička statistika - teorija i metodološki problemi
* znanstveni članak
* revenue management * customer-centric * fairness * choice model * reference points

* marketing in tourism * management of catering enterprise * productivity of catering enterprise * decisions, choice, intentions * tourism statistics - theory and methodological problems

1. Gudergan, Siegfried P.
2. Wang, Paul Z.


U: Journal of travel research. Vol. 52 (2013), No. 4. - 479-493.

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