Hyun, Sunghyup Sean
      Dimensions of brand equity in the chain restaurant industry / Sunghyup Sean Hyun, Wansoo Kim. - 2011.

KST: 224; KST: 4222; KST: 4221-1; KST: 216-2; KST: 1043
* ugostiteljstvo - izvansmještajni kapaciteti * image i marka (brand) * preferencije, vjernost * kvaliteta u turizmu * Sjeveroistočna Azija
* znanstveni članak
* brand equity * brand awareness * brand image * perceived quality * brand loyalty * chain restaurant

* catering - nonaccommodation facilities * image and brand * preferences, loyalty * quality in tourism * North-East Asia

1. Kim, Wansoo


U: The Cornell Hotel and restaurant administration quarterly. Vol. 52 (2011), No. 4. - 429-437.

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