Denizci, Basak
      Modeling the commonly-assumed relationship between human capital and brand equity in tourism / Basak Denizci, Asli D.A. Tasci.

KST: 333; KST: 4222; KST: 133; KST: 131-1; KST: 4221-4
* turističke usluge i proizvodi * image i marka (brand) * kadrovi i ljudski resursi * obrazovanje * preferencije, vjernost
* znanstveni članak
* tourism product * human capital * tourism education * customer loyalty * service quality * brand equity

* tourist services and products * image and brand * human resources * education * preferences, loyalty

1. Tasci, Asli D. A.


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 6. - 610-628.

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