Tag-Eldeen, Ashraf
      Implementation of internal marketing on a sample of Egyptian five-star hotels / Ashraf Tag-Eldeen, Osman Ahmed El-Said.

KST: 362; KST: 2221; KST: 1041
* marketing u turizmu - instrumenti * hotelijerstvo * Azija - Bliski i Sredji Istok
* znanstveni članak
* internal marketing * impact on performance * marketing approach * service quality * organizational culture

* marketing in tourism - instruments * hotel industry * Asia - Near and Middle East

1. El Said, Osman Ahmed


U: Anatolia : an international journal of tourism and hospitality research. Vol. 22 (2011), No. 2. - 153-167.

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