Sign.: X-658.8
Morritt, Ronald M.
     Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt. - New York ; London ; Oxford : The Haworth Hospitality Press, 2007. - XII, 236 str. ; 22 cm
ISBN 978-0-7890-2217-2.

KST: 313; KST: 362; KST: 2413; KST: 36
* segmentacija * marketing u turizmu - instrumenti * management ugostiteljskog poduzeća * priručnici
* knjiga

* segmentation * marketing in tourism - instruments * management of catering enterprise * manuals

Inv. br.: 2008/037

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