Bai, Billy
      Examining e-relationship marketing features on hotel websites / Billy Bai, Clark Hu, SooCheong (Shawn) Jang.

KST: 733; KST: 362
* web stranice * marketing u turizmu - instrumenti
* znanstveni članak
* e-relationship marketing (e-RM) * hotel companies * lodging industry * regression analysis * website features

* web pages * marketing in tourism - instruments

1. Hu, Clark
2. Jang, SooCheong (Shawn)


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2. - 33-48.

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