Mohammad, Tajulurrus
      Multicultural student perceptions of fast food restaurant brands: an Australian study / Tajulurrus Mohammad, Sunita Barker, Jay Kandampully.

KST: 224; KST: 4222; KST: 131-4; KST: 106
* ugostiteljstvo - izvansmještajni kapaciteti * image * obrazovanje - studenti * Australija i Oceanija
* znanstveni članak
* service quality * service environment * fast-food restaurants * multicultural student market * branding

* catering - nonaccommodation facilities * image * education - students * Australia and Oceania

1. Barker, Sunita
2. Kandampully, Jay


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 4. - 93-117.

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