Tanford, Sarah. A model of hotel defection at the purchasing stage / Sarah Tanford, Carola Raab, Yen-Soon Kim. - 2013. // Journal of hospitality marketing & management. Vol. 22 (2013), No. 7-8
Tanford, Sarah. Developing loyalty programs for convention attendees: an exploratory study / Sarah Tanford, Rhonda Montgomery. - 2015. // International journal of hospitality and tourism administration. Vol.16 (2015), No. 1-2
Fool's gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet / Clay M. Voorhees ... [et al.]. - 2015. // The Cornell Hotel and restaurant administration quarterly. Vol. 56 (2015), No. 2
Chiang, Flora F. T.. Front-line service employees' job satisfaction in the hospitality industry: the influence of job demand bariability and the moderating roles of job content and job context factors / Flora F. T. Chiang, Thomas A. Birtch, Zhenyao Cai. - 2014. // The Cornell Hotel and restaurant administration quarterly. Vol. 55 (2014), No. 4
Kim, Woo Gon. Impact of guest reward programs on the firms' performance / Woo Gon Kim, Su Youn Kim, Jerrold K. Leong. - 2004. // Journal of quality assurance in hospitality & tourism. Vol. 4 (2003), No. 1-2
Tanford, Sarah. Segmentation of reward program members to increase customer loyalty: the role of attitutdes towards green hotel practices. - 2015. // Journal of hospitality marketing & management. Vol. 24 (2015), No. 3-4
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