Tanford, Sarah
      Segmentation of reward program members to increase customer loyalty: the role of attitutdes towards green hotel practices.

KST: 4221-4; KST: 313; KST: 532-1; KST: 2221; KST: 1051
* preferencije, vjernost * segmentacija * zeleni atributi * hotelijerstvo * Sjeverna Amerika
* znanstveni članak
* loyalty * segmentation * reward programs * sustainability * commitment

* preferences, loyalty * segmentation * green attributes * hotel industry * North America

1. Malek, Kristin


U: Journal of hospitality marketing & management. Vol. 24 (2015), No. 3-4. - 314-343.

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