Tanford, Sarah
      Applying the loyalty matrix to evaluate casino loyalty programs / Sarah Tanford, Seyhmus, Baloglu. - 2013.

KST: 2294; KST: 4221-4; KST: 313; KST: 1051
* igračnice * preferencije, vjernost * segmentacija * Sjeverna Amerika
* znanstveni članak
* loyalty * customer segmentation * reward programs * casino * commitment

* casinos, gambling * preferences, loyalty * segmentation * North America

1. Baloglu, Seyhmus


U: The Cornell Hotel and restaurant administration quarterly. Vol. 54 (2013), No. 4. - 333-346.

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