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Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6
Inv. br.: č2007/070-5-6
Introduction: building destination brands, 339-343.
- The structure of destination brands: leveraging values, 345-358.
- The Alps : challenges and potentials of a brand management, 359-369.
- Building a place brand: a case study of Surrey Hills, 371-385.
- The "sleeping giant": Leisure tourism branding of a business tourism destination, 387-396.
- Pottery, pride, and prejudice: assessing resident images for city branding, 397-407.
- Brand cairns: an insider (resident) stakeholder perspective, 409-417.
- Destination brand personality: visitor perceptions of a regional tourism destination, 419-432.
- Host image and destination personality, 433-446.
- Different tourists - different perceptions of different places: accounting for tourists' perceptual heterogeneity in destination image measurement, 447-461.
- Towards a competitive destination brand in a mass market, 463-471.
- A managerial approach to positioning and branding eponymous or efficient, 473-483.
- Perceptions of the last privately funded Olympic Games: the Atlanta case, 485-491.
- Heritage attractions and the case of the Dutch windmills, 493-497.