Dolnicar, Sara
Different tourists - different perceptions of different places: accounting for tourists' perceptual heterogeneity in destination image measurement / Sara Dolnicar, Twan Huybers.
KST: 4222; KST: 332-2; KST: 313
* image i marka (brand) * turistička destinacija - razni aspekti * segmentacija
* znanstveni članak
* image perception * destination image management * perceptions-based market segmentation
* image and brand * tourism destination - diverse aspects * segmentation
1. Huybers, Twan
U: Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6. - 447-461.