Cal, Liping A.
      Towards a competitive destination brand in a mass market / Liping A. Cal, Henry (Haichun) Qiu, Guoxin Li.

KST: 4222; KST: 81-1-1; KST: 313; KST: 1043
* image i marka (brand) * masovni turizam * segmentacija * Istočna Azija i Pacifik
* znanstveni članak
* China * competitive brand * destination image * market segments

* image and brand * mass tourism * segmentation * East Asia and the Pacific

1. Qiu, Henry (Haichun)
2. Li, Guoxin


U: Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6. - 463-471.

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