Green, Yvette N. J.
A sales forecasting benchmarking model: a qualitative study / Yvette N. J. Green, Pamela A. Weaver.
KST: 224; KST: 362
* ugostiteljstvo - izvansmještajni kapaciteti * marketing u turizmu - instrumenti
* znanstveni članak
* restaurants * sales forecasting * benchmarking
* catering - nonaccommodation facilities * marketing in tourism - instruments
1. Weaver, Pamela A.
U: International journal of hospitality and tourism administration. Vol. 6 (2005), No. 4. - 3-32.