Kozak, Metin
      Limitations of cross-cultural customer satisfaction research and recomending alternative methods / Metin Kozak, Enrique Bigné, Luisa Andreu.

KST: 4221-5; KST: 432; KST: 362
* zadovoljstvo * turizam i kultura, umjetnost * marketing u turizmu - instrumenti
* znanstveni članak
* tourism marketing * cross-cultural research * tourist satisfaction * construct development * research methodology

* satisfaction * tourism and culture, arts * marketing in tourism - instruments

1. Bigné, J. Enrique
2. Andreu, Luisa


U: Journal of quality assurance in hospitality & tourism. Vol. 4 (2003), No. 3-4. - 37-59.

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