Sign.: 4, M
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 10 (2003), No. 3-4
Inv. br.: č2003/040-3-4
Exploring developments in web based relationship marketing within the hotel industry, 5-24.
- An innovative approach to tourism market segmentation research : an applied study, 25-56.
- Online research modes : waiting for leisure, hospitality and tourism researchers, 57-83.
- Guest loyalty likelihood in relation to hotels' corporate image and reputation : a study of three countries in Europe, 85-99.
- Individual hotel enterprises and the influence of the strategic choice model, 101-112.
- Prior product knowledge and its influence on tje traveler's information search behavior, 113-131.
- Customer and shareholder development : targeting do-it-yourself investors, 133-144.
- Nude recreation in the U. S. : an empirical investigation, 145-157.
- Perceived socio-economic impacts of festivals and events among organizers, 159-171.
- Emotional and cognitive antecedents of customer satisfaction in leisure services : the case of the Rostock Zoo, 173-184.
- Segmentation based on the healthy-living attitude : a market's travel behavior, 185-198.