Mitchell, Mark A.
      Customer and shareholder development : targeting do-it-yourself investors / Mark A. Mitchell, Sheila J. Mitchell, Daniel Bauer. - 2003.

KST: 651
* investicije
* znanstveni članak

* investments
* dividend reinvestment * direct stock purchase * American depository receipts

1. Mitchell, Sheila J.
2. Bauer, Daniel


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 10 (2003), No. 3-4. - 133-144.

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