Simonceska, Lidija
Biennial International Congress, Hotel 2000
(15 ; Opatija ; 2000)
      Strategic management and marketing concept in tourism / Lidija Simonceska.

UDK: 65.012.4:338.48

KST: 2413; KST: 362
* management ugostiteljskog poduzeća * marketing u turizmu - instrumenti
* znanstveni članak

* management of catering enterprise * marketing in tourism - instruments
* strategy * strategic management * tourist enterprise * marketing concept

U: Tourism and hospitality management : trends and challenges for the future : congress proceedings : 15th Biennial International Congress Hotel 2000, 25-28 October 2000, Opatija / [editor Jože Perić]. - Opatija : Faculty of Tourism and Hospitality Management, 2000. - ISBN 953-6198-23-1. - , 281-286.
Tourism and hospitality management